The cost of delayed action is high; the cost of no action is even higher

I say this all the time:

1. Identify where your competition is uncomfortable and/or unwilling to go

2. Then go there as hard and as often as you can

The thing is too many businesses think about those words and apply it to themselves but forget that some of their competition are also doing the same thing.

Your competition is always waiting for one of two things to happen:

1. You give up

2. You play it safe - get left behind

Now as entrepreneurs,

One is less likely. 'Giving up' tends to not run in our DNA.

Two is far more likely. Many entrepreneurs ‘play it safe’ and therefore get left behind by their:

A) Market

Or 

B) Competition

Now ‘playing it safe’ can mean a number of different things.

Playing it safe could mean:

[+] Hoarding your cash without ever investing into assets 

[+] Not investing into advertising because “It’s too risky"

[+] Never attempting change up your advertising strategies (Taking risks with new copy, offers, etc…)

[+] Refusing to pay for help because you think you can “do it on your own” (consultants, coaches, better employees, etc…)

The last one draws into the question of what the time value of money is for you.

The bottom lines is, as soon as you stop innovating, taking risks, and setting the bar, that is when your competition moves ahead and takes the lead.

>> As soon as a gazelle forgets that there can be a lion among the grass is when the lion makes its move.

A moving target is always harder to catch than a still target.

What are the best ways to keep moving forward? How do you continue to build your business?

Flourishing Empowered Women
http://flowrishingtheewomen.blogspot.com
IG: @flowrishingwomen @milkflow
Twitter: @milkflows